If you've been on a pickleball court recently, you've probably noticed something: more and more players are carrying a paddle with a bright orange logo. That's CPX, and its rise hasn't been subtle.
What started as a small brand out of Chicago — built by a founder who landed on the Forbes 30 Under 30 list — has quietly become one of the most talked-about names in pickleball. With over 8,000 five-star reviews on Amazon, a 4.7 rating on Trustpilot, and endorsements from athletes like NHL Hall of Famer Chris Chelios, CPX has built the kind of trust that takes most brands a decade.
But the question isn't really if CPX is popular. It's why. We talked to players, coaches, and gear reviewers to find out what's actually driving the switch. Here are the five reasons that came up again and again.